In a move that significantly boosts its global reach, British slot game development studio and IT service provider BF Games (Bee-Fee Ltd.) has inked a content agreement with iGaming operator Rootz LTD. The new partnership will see the developer’s portfolio of games go live with the Malta-headquartered operator’s flagship Wildz brand and its second online casino brand, Caxino.
Under the deal, the two online outlets’ already substantial game lobbies will be further enhanced via BF Games’ fast-growing slots library of more than 60 titles. The integration includes player favorites such as the Egyptian-themed Book of Gods, along with Royal Crown and Stunning Hot. Other additions, Star Settler, Stunning Cube, the recently released Cave of Fortune, and all upcoming titles are also included in the agreement.
On behalf of Rootz Ltd, Casino Manager Joakim Helenelund said in a recent press release that they are “always eager to add exciting and dynamic suppliers” to their casinos to ensure that they offer a wide range of games that appeal to their growing customer base. He added that “BF Games provides an extensive portfolio of classic and modern titles that we are certain will resonate well with our customers.”
The agreement is the latest in a series of partnership deals for BF Games that have resulted in the significant increase of the reach of its premium games catalog. Offering a diverse blend of games, the portfolio is currently available with more than 100 operators worldwide, and continues to welcome new audiences.
Most recently, the London-headquartered firm that is part of LV Group strengthened its partnership with British iGaming operator BetVictor by offering its latest title Cave of Fortune for launch with the firm’s online casino a week before being made available to BF Games’ wider operator partner network.
Also commenting on the content deal, Head of Business Development for BF Games, Claudia Melcaru declared that they are “really impressed with the performance of Wildz and Caxino and how quickly they have established a big fan base.” And that adding their content to the two online casino’s existing offerings will introduce their games to new audiences and they are excited to work together to further enhance their reach.
Since its inception in 2018, Rootz Ltd has seen rapid growth, with its Wildz flagship brand making quick work of gaining market share across a myriad of markets. Meanwhile, the second brand build on the Rootz platform, Caxino, was launched in June 2020 and has in its very first year of operations achieved a strong performance.